01
Culinary & Product Innovation
New concepts, portfolio expansion, applications, recipes, prototypes, and innovation pipelines.
FOOD STRATEGY • CULINARY INNOVATION • COMMERCIAL GROWTH
Better food.
Stronger menus.
New opportunities.
Platteman helps food companies turn ideas into products, products into menus, and opportunities into measurable growth.
NEARLY TWO DECADESFood, culinary innovation & commercialization
FROM KITCHEN TO CUSTOMERExperience across R&D, sales & menu strategy
BUILT FOR FOOD COMPANIESFlexible expertise where teams need it most
FROM IDEA
TO MENU
FROM PRODUCT
TO GROWTH
THE GAP
Great products don’t grow themselves.
Food companies often have strong products, ambitious sales goals, and more opportunities than internal resources.
Platteman connects the pieces across culinary, product development, sales, strategy, and storytelling.
Product
Culinary
Sales
Strategy
Story
WHAT PLATTEMAN DOES
Built for the messy middle where food and business collide.
02
Menu Strategy
Menu development, trend translation, foodservice applications, customer concepts, and commercialization support.
03
Commercial Growth
Sales enablement, customer presentations, culinary selling, strategic partnerships, and new-channel development.
04
Fractional Culinary Leadership
Flexible senior-level leadership for growing companies that need expertise without a full-time executive hire.
WHY PLATTEMAN
Culinary creativity meets commercial intelligence.
Nearly two decades of experience building restaurants, developing products, supporting sales teams, and helping major food brands move from concept to customer.
“I don’t just help companies make better food. I help them figure out what to do with it.”
WAYS TO WORK TOGETHER
Built around the opportunity, not a rigid consulting template.
Project Engagements
Defined innovation, menu development, commercialization, or strategy work with a clear scope and finish line.
90-Day Growth Sprints
Focused engagements designed to identify opportunities, build momentum, and create measurable commercial value.
Fractional Leadership
Ongoing culinary, innovation, and commercial support that plugs directly into your team.
MEET A.J.
Food innovator. Culinary strategist. Commercial problem solver.
I’ve spent nearly two decades building restaurants, developing products, creating menus, supporting sales teams, and helping food companies turn ideas into commercial opportunities.
Platteman is the culmination of that experience, built on a simple belief: better food creates stronger businesses.
The most interesting opportunities often live between departments, disciplines, and traditional job descriptions. That’s where I do my best work.
LET’S PUT SOME IDEAS ON THE TABLE